Archive for July, 2017

NEW RESEARCH: Adaptogenic Ashwagandha for Improved Memory

Adaptogens are herbs that support various bodily functions and serve to balance, rather than force a particular action. Adaptogenic herbs are generally very gentle and can be safely taken at high doses, without risk of side effects. An adaptogen is particularly effective in supporting the body’s response to stress and helps the body manage the negative effects of stress.

Ashwagandha (Withania somnifera) is an adaptogenic herb with a long history of use in India. It’s known for its restorative properties that benefit the adrenals, but also the immune system and thyroid. This ancient herb is useful for many modern day problems, including chronic stress, chronic fatigue, and poor concentration. It’s a calming agent that also improves thinking and memory. Over 200 studies have confirmed its benefits, including counteracting the damaging effects of stress on the brain and cognitive function. Because it is so safe and helps with balance, ashwagandha is an excellent addition to a variety of herbal formulas, especially those relieving stress.

The adrenals secrete cortisol, a hormone meant to help the body adapt to stress, in reaction to dealing with emotional or physical challenges. When under long-term, chronic stress, cortisol levels can become excessively high. Cortisol is beneficial in small doses; when excessive, cortisol causes blood sugar imbalances, sleep disruption, low immune function, and impaired thinking and memory. As an adaptogen, ashwagandha can help regulate cortisol levels and reduce its damaging effects.

In a new study, researchers measured the effects of ashwagandha on brain function, including memory and thinking skills. In this study, 50 patients with mild cognitive impairment were divided into 2 groups and took either ashwagandha root extract, 300 mg twice daily or a placebo. The study lasted 8 weeks and baseline measurements for memory and thinking skills were recorded at the beginning of the study. The same tests were given at the end of the study to determine if there were any improvements. At the end of the 8 weeks, the group taking ashwagandha showed significant improvement in the tests and demonstrated enhanced memory, improved attention, and were better able to process information, as compared to the group taking the placebo.

Memory decline is a common and prevalent problem for aging Americans, and to date, very few options are available to slow loss of memory. Based on the results of this study, ashwagandha may be an effective herb to add to a supplement regimen to improve brain function. It’s not fully understood how the herb helps with memory and attention, but some scientists believe that it inhibits acetylcholine-esterase, an enzyme which breaks down the neurotransmitter acetylcholine. Acetylcholine is a chemical that helps brain cells communicate and supports the brain in creating memories. An acetylcholine esterase inhibitor decreases levels of this important neurotransmitter.

Adaptogenic Ashwagandha can help your body cope with external and internal stresses that affect our daily lives. This ancient herb has been shown to combat the effects of stress, support the immune system, promote brain health, and much more! Ashwagandha is a safe, effective, and powerful herb that is most well-known for its restorative benefits and makes an excellent addition to any herbal formula.


Journal of Dietary Supplements. (2017). Volume 14, Issue 6.

These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

July 24, 2017 at 6:33 pm Leave a comment

The Power of Organic Coconut Water

Organic coconut water is naturally isotonic, which means it contains similar concentrations of salts and sugars as the human body—making it a highly bioavailable beverage. It contains electrolytes that support the body’s natural ability to balance pH levels as well as naturally occurring potassium and magnesium that promote hydration, endurance, and support the muscular system. Coconuts are also a source of cytokinins (plant hormones), which can support cell and tissue health.

Pure Planet’s coconut powder is a freeze-dried, highly-soluble powder that is both certified kosher and organic and doesn’t contain any fillers.  The coconuts are sourced from subsistence farmers in the Philippine Islands that use sustainable, organic farming with NO early harvesting. Instead, when coconuts reach optimum ripeness at 9 to 10 months, they are hand-harvested, then immediately processed and freeze-dried in modern, state-of-the-art facilities to preserve the coconut’s natural nutrient density and flavor profile.

 ENERGY | Mango Tea

Today’s fast-paced lifestyle has created a demand for energy drinks for millions of Americans. They need the physical and mental performance boost without the crash associated with super-caffeinated, artificial drinks and shots. Pure Planet delivers a balanced energy boost, plus natural hydration.

Green Tea is an antioxidant that can help promote cognitive, dermal, and muscle health. The phytochemical found in green tea, known as EGCG, helps support weight management goals.* Organic Yerba Mate is a delicious tea-like plant known for its mood and energy enhancement as well as its ability to help promote weight management goals. The chlorogenic acid found in yerba mate seems to support the process by which the body turns fat and carbohydrates into energy.*

REHYDRATE | Hibiscus Ginger

Active, fit people want products that support their healthy lifestyle, not compromise it. Organic coconut water with added mineral salts is the answer. Organic Rooibos Extract is an antioxidant that supports the entire body. It contains minerals to help support the body’s natural ability to maintain electrolyte balance and hydration. Minerals Salts help support the body’s natural ability to balance acidic and alkaline fluids, while also supporting the muscles. Organic Ginger Root supports natural nutrient absorption and breakdown, while also supporting circulation.

JOINT RESCUE | Paradise Pineapple

Liquid joint support products have always been popular, but they haven’t always been this delicious! Whether it is for daily use or after a hard workout, Joint Rescue is just what weekend warriors’ need. Turmeric contains curcumin, which supports a healthy response to exertion, such as high-impact sports activities, and recovery. Turmeric can also help support a healthy digestive system. Plus, Black Pepper to help support the body’s ability to utilize curcumin.


Coconut water is one of the fastest growing product segments in the natural products industry. It is also one of the healthiest drinks on the planet. These organic coconut water powders are available in 3 delicious flavors that boost your specific needs and come in convenient, lightweight packets that are perfect for travel or your busy, on-the-go lifestyle. Hydrate your body the way nature intended with Pure Planet’s organic coconut water!

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

July 6, 2017 at 2:57 pm Leave a comment

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